Intro to Branding
Appropriate for: Beginner, Intermediate, Advanced, Career-switcher
When you hear branding do you think logo design? Don’t worry, that’s what most think BUT logos, domain names, colors, and slogans are just what represent the brand. If you don’t have a brand and go straight into logo design, chances are that you’ll be redesigning it sooner rather than later.
In this course, I’m going to walk you through the branding process step by step. I’ll show you how to think about what your unique qualities (or unique selling proposition) are and how to leverage them EVEN if you don’t have 30 years of experience.
You’re about to find out:
➠ What branding is exactly and how you can leverage it to launch you into success
➠ How to figure out who your target customers are and build a brand around THEM
➠ How to think about naming your company (if you choose).
➠ Once you start getting ideas around your brand, you’ll learn what makes brands successful and how you can make yours successful too!
If you’re stuck and have no idea even where to start, this course is for you. You’ll go through a step-by-step worksheet and by the end, you’ll know exactly what you and and your company stand for.